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Antony Antoniou – Luxury Property Expert

Broadband seen as ‘4th utility’ by buyers and agents

Broadband seen as ‘4th utility’ by buyers and agents

New research suggests the internet and broadband coverage have become even more important to buyers and tenants.

The study – involving 228 housing professionals and 2,000 homeowners or renters – shows that 86 per cent of the public claim having a decent connection in their property is important and 64 per said they would be put off by a home with slow Wi-Fi.

Overall 54 per cent are ‘more likely’ to purchase a property with a good connection.

Amongst property professionals 60 per cent of respondents rate ‘reliable, fast, fibre connectivity’ as critical and equivalent to being the fourth utility.

A further 32 per cent defined it as ‘a key attractor’ for buyers and renters.

A quarter of the public say they work from home on a regular basis and therefore rely on broadband.
Almost half – 47 per cent – want a decent broadband connection to keep in touch with their friends and family, and four in 10 use it for streaming TV shows and films.

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