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Antony Antoniou – Luxury Property Expert

OnTheMarket’s new filter prioritises online viewing options

OnTheMarket’s new filter prioritises online viewing options

OnTheMarket has introduced a new filter that allows buyers to limit their searches to those properties with online viewing options.

These can be either a virtual 3D tour of a property, or a video tour undertaken by an agent or owner and used as part of the agency listing.

It says that the functionality of a specific tool enabling users to search exclusively for properties with an online tour is not currently provided by Rightmove or Zoopla.

“During analysis of OnTheMarket’s data we found that users who engaged with a video were over 200 per cent more likely to send an enquiry* says  Helen Whiteley, the portal’s commercial director.

Virtual tours and videos can be accessed via the navigation bar on each full property details page. Videos can also be added at the end of the photo carousel.

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