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Antony Antoniou – Luxury Property Expert

The Changing Landscape of House Prices – Record High Price Cuts in Nine Years

The Changing Landscape of House Prices – Record High Price Cuts in Nine Years


In a surprising turn of events, the UK housing market has recently witnessed a significant shift as house price cuts surge to their highest levels in almost a decade. The real estate landscape is experiencing a wave of changes that reflect the impact of economic factors and buyer behavior. According to a report from estate agency Hamptons, this phenomenon has been driven by various factors, including higher mortgage rates and changing seller expectations.

A Steep Rise in Price Reductions

Hamptons’ recent findings reveal an intriguing trend in the UK housing market. Approximately 50% of homes sold in England and Wales during July underwent a price reduction, up from 47% in June. This represents the highest level of price cuts seen in the past nine years. The data paints a picture of a market in flux, where sellers are reevaluating their asking prices in response to evolving economic conditions.

Shifting Seller Expectations

Higher mortgage rates seem to be a critical catalyst behind this surge in price reductions. Many sellers who were previously holding firm on their asking prices are now reconsidering their expectations. The report highlights that these sellers are acknowledging the new reality of the market and are adjusting their prices accordingly. This is a notable departure from the steadfast approach that some sellers had adopted in the past.

The Impact on Different Segments of the Market

The price reduction trend is not uniform across all segments of the housing market. Affordable homes have seen the most significant increase in price cuts. This can be attributed to the fact that these sales are often needs-based, and higher mortgage rates have hit this category the hardest. On the other hand, sellers in the £1 million and above range have been less inclined to lower their prices. This disparity underscores the role of cash transactions in this upscale market segment.

Sales Below Asking Price and Negotiation Dynamics

July marked a turning point as 54% of homes in England and Wales were sold below their initial asking price. This represents the highest share since December 2022. On average, buyers managed to secure a discount of around 4.5%. Interestingly, larger homes, which have seen robust price growth in recent years, have been more likely to sell below asking price compared to the previous year.

Nevertheless, even amid these changes, the average seller still managed to achieve 98.6% of their asking price in July. This resilience is noteworthy, particularly when compared to the pre-Covid figure of 98.0% recorded in July 2019.

The Prolonged Selling Process

Hamptons’ analysis also sheds light on the time it takes to sell a home. The report indicates that the average seller in Great Britain took 49 days to accept an offer on their home in July. This slower pace has made July the slowest month for home sales since 2013. This phenomenon is particularly pronounced in the £1 million and above homes segment, suggesting that sellers in this category are willing to hold out for offers that align with their expectations.


The UK housing market is undergoing a remarkable transformation, as indicated by the recent surge in price reductions and evolving seller expectations. The insights from Hamptons’ comprehensive report shed light on the multifaceted dynamics at play within the real estate sector. As buyers and sellers adapt to changing economic conditions and negotiation dynamics, several key takeaways emerge:

**Key Takeaways:**

1. **Record-High Price Reductions:** The housing market is witnessing the highest level of price cuts in nine years, with 50% of homes in England and Wales experiencing reductions in July.

2. **Impact of Mortgage Rates:** Higher mortgage rates have acted as a catalyst for sellers to reassess their asking prices, leading to a shift in seller expectations.

3. **Segmented Response:** Affordable homes, hit hardest by increased mortgage rates, have seen the largest rise in price cuts. In contrast, sellers of high-end properties are less likely to lower their prices.

4. **Sales Below Asking Price:** Over half of the homes in England and Wales were sold below their initial asking prices in July, resulting in an average discount of around 4.5%.

5. **Resilience Amid Change:** Despite the changing landscape, sellers still managed to achieve an average of 98.6% of their asking prices in July, showcasing the market’s adaptability.

6. **Prolonged Selling Process:** The time to sell a home has increased, with July marking the slowest month for home sales since 2013. This trend is most prominent in the £1 million and above homes segment.

As the housing market continues to evolve, these insights serve as a compass for both buyers and sellers, guiding them through the complexities of a market in transition. The robust data collected from Hamptons’ extensive network of estate agency branches offers a unique vantage point, enabling us to navigate the intricate tapestry of the Great Britain real estate market with a clearer understanding of its current state and future potential.

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