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Antony Antoniou – Luxury Property Expert

The Pitfalls of Overpricing – Why Home Sellers are Slashing Prices

The Pitfalls of Overpricing – Why Home Sellers are Slashing Prices


In the ever-fluctuating world of real estate, home sellers often find themselves caught between optimism and reality. The desire to maximize profits can lead to overpriced listings, a trend that has been on the rise. However, the latest data from property website Rightmove tells a cautionary tale – optimistic sellers ask too much for homes, only to be forced into price reductions later. In this blog post, we’ll explore this phenomenon and its implications in the current housing market.

Overpricing and the Current Market

According to the latest house price index from Rightmove, sellers’ expectations seem to defy economic gravity. In September, the average newly listed home’s asking price climbed by 0.4 per cent, equivalent to £1,386. This upward trend in asking prices, however, comes at a time when house prices are falling at their fastest rate since 2009. The culprit? A sudden spike in mortgage rates has rendered many potential buyers unable to afford the inflated prices.

The Consequences of Over-Optimism

The consequence of over-optimism among homeowners is evident in the data. Rightmove’s findings reveal that more than a third (36.3 per cent) of homes listed for sale have experienced price reductions, marking the highest percentage since January 2011. On average, these homes have seen a 6.2 per cent price cut, equivalent to a staggering £22,700.

However, it’s not all doom and gloom. Some sellers are heeding the advice of their real estate agents and pricing their homes correctly from the outset. These homes are still attracting buyers and selling faster than in previous years. In fact, properties priced appropriately are taking five days less to sell compared to the same time in 2019. Furthermore, the number of sales falling through has decreased as market conditions stabilize and mortgage rates show signs of improvement.

The Mortgage Rate Impact

One significant factor contributing to the turbulence in the housing market is mortgage rates. The average five-year fixed mortgage rate, according to Rightmove, stands at 5.67 per cent. This translates to higher monthly payments for the average person buying a property with a £200,000 mortgage, as they now pay £1,249 per month compared to £869 two years ago. However, there is a glimmer of hope as mortgage rates have been on a downward trajectory following a summer spike. Rightmove reports seven consecutive weeks of falling five-year fixed rates since their peak at 6.11 per cent in July.

A Glimpse of Hope

Despite the challenges posed by overpricing and declining house prices in most parts of the UK, there is a glimmer of hope on the horizon. Estate agents have reported an increase in inquiries since the beginning of September, suggesting a growing motivation among homeowners to enter the market. This renewed interest is expected to translate into sales in the coming weeks and months, potentially stabilizing the housing market.


– Over-optimistic homeowners are increasingly asking for inflated prices when listing their properties, despite a falling house price trend.
– Rightmove’s latest data shows that average newly listed home asking prices have risen by 0.4%, while house prices are experiencing their sharpest decline since 2009 due to higher mortgage rates.
– More than a third (36.3%) of homes listed for sale have undergone price reductions, averaging a 6.2% cut, indicating the consequences of overpricing.
– Some sellers are wisely heeding their agents’ advice and correctly pricing their homes from the outset, resulting in faster sales.
– The impact of rising mortgage rates has led to higher monthly payments for buyers, but there is optimism as rates have begun to decline after a summer peak.
– Despite challenges, there’s a resurgence of interest in the market, with an increase in inquiries reported since September, which could help stabilize the housing market.

In conclusion, the housing market’s current landscape serves as a cautionary tale for sellers who may be tempted to overprice their properties. While price reductions are on the rise, correctly priced homes continue to attract buyers, offering a ray of hope as mortgage rates gradually improve.

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