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Antony Antoniou – Luxury Property Expert

Why the housing market’s gone mad

Why the housing market’s gone mad

The Unpredictable Roller Coaster – Navigating the Volatile Housing Market


The housing market, once known for its steady ebbs and flows, has taken a wild turn into uncharted territory. With jaw-dropping tales of buyers offering £2 million over the asking price while others slash £50,000 off, the real estate landscape has become a baffling maze. In this article, we delve into the madness that has gripped the housing market, exploring the extreme disparities between property hotspots and cold zones, the impact of rising mortgage rates, and the uncertain future that both buyers and sellers face.

The Tale of the £2 Million Gazump

Imagine being outbid by a staggering £2 million on the day you were set to exchange contracts. This was the harsh reality for a central London buyer who had meticulously arranged everything to secure his dream home, only to be outmaneuvered by a cash buyer from the Middle East, backed by irrefutable proof of funds. This incident reflects the turmoil of a property market that’s not only hard to predict but seems to defy logic.

A Market of Extreme Contrasts

In today’s topsy-turvy market, the norm is no longer the norm. Construction companies are collapsing at an alarming rate, and rising mortgage rates have driven down home sales and prices, with Nationwide reporting the steepest annual price drop since 2009. Yet, amidst this turmoil, certain areas are experiencing housing hotspots where bidding wars are driving prices well beyond the asking figure. This phenomenon has left many willing buyers, often with cash in hand, unable to secure a purchase.

The Localized Hotchpotch of the Market

Research conducted by Rightmove for The Daily Telegraph unveils a patchwork of hot and cold spots within the housing market. Some regions, like the east Bristol area of St George, see homes flying off the market in just 24 days, while others, like Brixham in Devon, take a staggering 101 days to sell. The prevalence of price cuts also varies widely, with 36% of UK homes listed on Rightmove receiving price reductions.

Sellers Caught in the Whirlwind

For sellers like Sonia Jones, the chaos has left them in a perplexing situation. Despite knocking £100,000 off the asking price for her Chiswick family home, she’s struggled to attract a suitable offer. While some buyers have shown interest, they often demand substantial price cuts, which she’s unwilling to entertain.

London’s Tale of Contrasts

London, the epicenter of both astronomical gazumps and buyers hesitating due to rising mortgage rates, exemplifies the stark contrasts in the market. While certain prime areas are experiencing a slowdown, special properties still manage to incite bidding wars, sometimes soaring far above the asking price.

The Cash Conundrum

Cash buyers, once seen as a beacon of certainty, are finding that their advantage is diminishing. With a substantial proportion of homes being bought with cash, areas across the South and South West of the UK are witnessing this phenomenon, where cash buyers are no longer as unique as they believe.

The Mortgage Rate Challenge

The surge in mortgage rates has presented a significant hurdle for potential buyers. Affordability concerns have led to situations where renting is cheaper than owning a property, causing prospective buyers to hesitate. This shift has added to the unpredictability of the market.

Conclusion: Navigating the Uncertain Waters

As the housing market’s chaos persists, the future remains uncertain. While demand remains high in certain areas, prices are predicted to continue their descent. The possibility of a 12% drop in prices by next year, as predicted by S&P Global Ratings, looms large. This leaves sellers hesitant to list their properties, hoping for better times. Amidst this turmoil, the market’s new normal seems likely to persist as long as mortgage rates remain high, unless economic hardships force homeowners to sell. In a market characterized by its unpredictability, both buyers and sellers must brace themselves for an unpredictable journey ahead.

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